Posted on: May 9, 2008 - 12:19 pm
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Nasik, May 9, 2008 12:19 pm
A late start to the shoot today and so a little time to catch up on sleep, an element that has been of some concern to many of you.
IBOS Network sent me the above graphics on the TV ratings of some of the game and other shows and I was wondering if, rather than gloat over them, they could become the base of some of my observations.
The strength of KBC as a game show is quite apparent. ‘Who wants to be a Millionaire’ was and is successful in over 80 countries, so India moved with some degree of advantage, Star TV having tested the waters so to speak, before its launch.
Major stars presenting it came as an added benefit and the little prelude on morals and life I think became attractive for the elders. KBC 1 ran non stop for almost two years and then with an adequate break the 2 and the 3. I am unable to understand its falling interest as the graphs show despite the fact that they were presented by bigger and more popular stars, namely ShahRukh.
And now to see ‘Panchvi Pass’, or as one rival channel executive sniggered, ‘Panchvi Fail’, after its not too encouraging numbers, facing relative lower ratings is what I wish to debate on and would love to have inputs from readers.
Is the format of question answer game shows loosing its shine ?
Despite the presence of the biggest name in the business, why its depleted performance ?
Are the TV ratings a correct indicator of the popularity of a particular show ?
The number of people accessible to TV has exponentially gone up. Does this reflect positively or negatively on the ratings ?
Is the fall in ratings due to the increase in the number of channels ?
These are some of the questions that arose in my mind. I am a layman as far as marketing and research and analysis is concerned and I was wondering if there were some geniuses out there who could enlighten me.
My motive is a little selfish. I am meeting several TV channel executives, keen for me to do something on TV again. They have made several presentations to me. Not knowing the prevalent hits and misses or the reason for their success and failure, I am at a loss as to which one to consider, if I consider at all.
Each project shows potential and each executive feels it is the right choice for me. Obviously I cannot entertain all, but some guidance from quarters that are greatly more knowledged, would be of immense help.
My very limited logic says this.
Humans sleep an average of 7 hrs every day, work at an average of 7 hrs too. That makes it 14hrs. Eating and other formalities another 4 hrs. 18hrs ! Travel and commuting 3hrs (a little more maybe in metro cities due to the traffic). Thats 21hrs. Socializing another 2 hrs. That makes it 23hrs. Of the 24hrs in the day, they get just 1 hr left for TV. Out of the 200 channels on show, which one would they have time to watch and for how long, not taking into account the time taken in surfing to find desirable channel ? Note that I am judiciously not even attempting to go into the territory of individual family member choices and the disputes thereof !
There is grave consternation on my inability to make personal responses to the comments you send. I have only apologies to offer, for, I am still gathering management inputs in the manner in which this can be addressed. I will find something, this I promise and if I cannot will devise some other compensation. So bear with me.
And, Hindustan Times, Mumbai, Thursday ay 8, 2008 carries an article titled ‘Laundered Reputations’ by V. Gangadhar who writes among other things that ‘Amitabh Bachchan has begun to blog’ and ‘has been giving clean chits to himself on all issues’ .
Clean chits Mr Gangadhar have been given to me by the esteemed and honored legal bodies of our land - the Honorable High Courts and the Supreme Court. Casting aspersions on their decisions could bring serious contempt of court proceedings against you. ‘Laundered’ is an ominous term. You are trying to say that the reputation of the individuals that you mention in the article are dirty and that they have been ‘laundered’ to look clean. This is defamatory and downright objectionable. Let me warn you that such remarks if not with drawn, could put you in not too pleasant a location, where you would personally have to be laundering your own clothes every morning !
My love for you and more -
Amitabh Bachchan
July 7th, 2008 at 1:04 pm
dear sir,
i m niraj calling from surat. i have a bussiness of ISD services in low rates. my bussiness is to give a services of isd calls to middle class peoples in approx.30 paise per min.it is just like socialwork as u give to peoples.but now a days my bussiness is rising .ill also give services to top class persons so if u have some isd usage than plz reply . ill give u bestest services…………………plz see my request…………
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July 6th, 2008 at 5:14 pm
As a viewer this is my input..
The TRPs of the show is hardly a measure of the popularity of the host/quiz master. The format of the game, the novelty of it and the ‘fun’ aspect is what the audiences fish for. Of course, the host does make a difference initally when the show is new but, it takes a lot more than a charming quiz master to make a show a hit (unless the format lacks substance). If it doesn’t work I would not blame the host who puts a good deal of effort into his work.
Tomorrow if we’d have a new show, lets say with one of the leading ladies of the Indian film fraternity hosting it, it would definately work better than any of the shows on TV right now, obviously for a limited time again if its format turned out to be too complicated or too dull. In that situation would people say she is more popular or better liked than the other stars hosting game shows?
No way! =D
How about changing hosts every 3 months, eh? Or alternating them? It still wouldn’t help the show if the format ain’t no good.
Apropos of
Are the TV ratings a correct indicator of the popularity of a particular show ?
They probably change every odd day/hour/minute.
My bro and I flick through channels during ads and completely forget about the actual show we started out watching. Most of us do the very same thing. If I were given the task to measure TRP, I’d probably be tearing my hair out.
Lastly, “Panchvi Pass” is comparitively difficult to crack than KBC or other game shows.
Cheers!!
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July 4th, 2008 at 5:21 pm
Please stop comparing actors with other actors. They are all there to entertain people. Each one of them has some good thing and some bad thing. So, stop comparing Amitabh Bachhan, SRK, Aamir Khan or others. They all are very creative persons, and each one of them has his own individuality. There is lot to learn from them, and some to ignore.
I think Mr. Bachhan will agree.
What do you say Sir?
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July 3rd, 2008 at 11:56 am
it good time for u according jyotish.
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July 2nd, 2008 at 11:56 pm
well, some one jealous with srk but i see him respecting amitabh like a pro but amitabh fans r feeling low now and started talking shit about srk . srk doesn t need ur praises because he is the best actor /superstar of the millions of heart so u can just cry and point fingers on srk lol i feel bad about u guyz its not like i dont like amitabh he is also good he did what he can but its time for him to get his retirement. y did abhishek got style icon award yyyyyyyyyyyyyyyyyyyy lol
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